Heinz understands the power of food which can connect people, unite cultures and enrich daily life; today they are one of the world’s leading producers of healthy, convenient foods for every eating occasion.
This concept connects the consumer with what Heinz is all about. Their personality and fun element has been communicated using the well-known “You are my sunshine” song. These adverts aim to speak to the masses, and extend the idea of Heinz current ‘pourable sunshine’ line – when the product becomes a personality rather than a name.